Billboards are one of the simplest yet popular traditional marketing strategies to help you connect with a large customer base. Most business owners consider placing billboards on highways and busy streets. If you want to promote your business without paying a hectic amount of money in digital marketing, you should choose billboards as the primary marketing tool for your business.
However, capturing the attention of the customers with the help of billboards might become a tricky task. This is because audiences who are passing or driving by the billboards will only have a couple of seconds to read the promotional message. Therefore, while designing and printing billboards, you must ensure that you choose appealing and engaging design elements. You also need to ensure the content of the billboard is legible to generate the maximum ROI. There are various mistakes that will affect your billboard marketing strategy. If you want your investment to prove worth the money and effort, here are the common advertising mistakes you need to avoid with billboards.
You Use Irrelevant Color Palette
The primary objective of the billboards is to capture the attention of the drivers and passers-by. When it comes to selecting the perfect color palette for the billboard banners, you cannot afford to make mistakes. Despite the great significance of the color palette, many business owners end up choosing colored texts or background that is heavily blended. This might prove effective for printed marketing tools, but this is undoubtedly the worst choice for billboards as this color palette will highly affect the legibility. Additionally, you also need to be careful while using light shades such as white or yellow or other types of light shade combinations. This is because these colors are most vulnerable to sunlight and can start fading after a few weeks. Consider using bright colors as perfect contrast is an essential key for the billboards.
You Use Stylized Fonts
This is one of the most common mistakes you must avoid while advertising on billboards. Just because you want to showcase uniqueness and creativity doesn’t mean that you should choose the fonts to do so. You need to be creative with the marketing message, not the fonts.
As mentioned earlier, most billboards will be placed on highways and busy streets, where the audience will have a few seconds to read the promotional message. If you use stylish fonts, customers won’t be able to read the marketing message properly. As per Business Town, messaging is an important part of marketing. As a result, they will choose to ignore your brand. This is why you always need to use simple and legible fonts for your billboards.
You Choose Improper Placement
This is another common yet devastating mistake you should avoid while advertising on billboards. The billboards will capture the attention of thousands of potential customers when placed correctly. On the other hand, billboards that are placed in improper locations won’t be able to generate traffic for your business. The traffic on the road and your company’s target customers are the two most important things you need to consider while choosing the perfect placement for the billboards.
These are the mistakes you should avoid while advertising on billboards. If you have any other questions, don’t forget to comment down below.